E trade Certificate

  • CIFA
  • 750 (Registered)
  • (0 Review)
etrade
29
Jun
£309.00

General Information

In this program, you will learn the training issues necessary to become an expert in planning and managing e-commerce sites. 
The most basic industry standards on these issues will be shared with you by different instructors. Within the interactive training environment, you can share all your questions with expert instructors in the field.

E-COMMERCE EXPERT CERTIFICATE

The basics of e-commerce

Development of e-commerce

Structure of the e-commerce sector

E-commerce market volume

The future of the e-commerce sector

E-commerce Software and Ready Systems

Basics of e-commerce software

Main components of e-commerce sites

E-commerce system purchases

3rd Party ecommerce Software (Ready System)

3rd Party comparisons

System designs

XML integrations

Responsive Mobile support

Landing page designs (Home, Product Page, Payment Page)

CRM (Customer Relationship Management),

ERP (Enterprise Resource Planning)

Warehouse Management

Legal Dimensions of E-commerce

E-Commerce and Consumer Law (Distance sales contracts)

Evaluation of E-Commerce in terms of Competition Law (Restrictions on sale from marketplaces)

Evaluation of e-commerce in terms of KVKK

Payment and Finance in e-commerce

Financial programs for e-commerce and E-commerce campaign management

Payment Systems

Virtual POS

PayPal

3rd Party Payment Systems

Payment Approach at the Door

Marketing and SCRM in e-commerce

Determination of Basic Performance Metrics

Cross channel management

Search Engine Marketing

Affiliate marketing

Search Engine Optimisation (SEO)

Email Marketing

Social Media and Customer Relationship management

Creation of an E-commerce Business Plan

Vision

Mission

Description of Products and/or Services

Analysis of the Sector

Market Analysis

Marketing and Sales Plans

Competition Analysis

Pricing Analysis

Organisation Chart

Financial Plan and Analysis

Operation Management in e-commerce

Management of Categories

Product categorisation

Profitability Measurement and Management

Supplier management

Pricing

Campaign management

Cargo management

Cargo Costs

Cargo Volumes

Cargo Companies

Customer relationship management

Email Strategy

Basic Rules

Email service provider

Call Centre Strategy

Orientation

Call Centre Selection

Create a Call Centre

Social Media Strategy

Social CRM structures

Setting customer relationship standards

Cancellation/return process management

Other Topics

Physical Ecommerce Approaches

Digital approaches to e-commerce

Physical approaches in e-commerce

Entrepreneurship and Support Resources

Growth Hacking approaches to ecommerce

WHO SHOULD JOIN

•        E-commerce specialists, consultants working in the departments of companies

•        Mid-Level Managers of companies aiming for development in e-commerce

•        Intermediate Managers and Executive Candidates who want to know about ecommerce planning and management

•        Young talents who have just entered business and are considering a career in ecommerce

Course Content

Time: 10 days

Curriculum is empty

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£309.00